After 8+ years in business—and an awful lot of content published—I'm finally starting to think more deliberately about search engine optimization (SEO). Much of the reason that we haven't focused more on SEO to date is the categories of software that Outseta covers:
- Payments
- CRM
- Email Marketing
- Help Desk
These categories of software are extremely mature and insanely competitive. While keywords like "CRM" and "Email marketing" are definitely direct descriptors of what we offer, trying to rank Outseta in search engine results against companies like Salesforce and MailChimp would be, frankly, a fools errand.
As I started really considering our approach to SEO, it became very clear to me that Pain Point SEO was the right place to start. The idea here in a nutshell is simple—rather than focusing on popular keywords with a lot of traffic, focus on much lower traffic keywords or phrases where the search term genuinely indicates buying intent. Afterall, we're ultimately after buyers and not traffic—right?
And a great place to do that is competitor comparison pages. This is hardly a new SEO tactic, but the idea is simply to publish pages highlighting how your product compares to competitors—and in doing so, you pages start to rank in search engine results for people looking for alternatives to your competitors products.
In our case, we've had customers asking us question like these for years:
- How does Outseta compare to Memberstack (our most direct competitor in the "membership software" space)?
- Is Outseta a more affordable alternative to Hubspot? (for CRM, email, and help desk tools)
- Can Outseta replace Intercom? (for customer service tools)
- Can I use Outseta to charge for access to my Discord server like I can with Whop?
As such, we built pages specifically to answer all of these questions:
- Outseta vs. Memberstack
- Affordable Hubspot Alternative
- Charge for access to Discord
- Intercom alternatives
We will continue to build out more of these pages over time. A handy tip is to put them all in a /vs/ folder on your website so that you can easily search for them in whatever web analytics tool you use and see the traffic that they get relative to one another.
We also added an element to the primary navigation of our website. I think this really communicate to users that are also considering these tools that they are in the right place, and also gives us an opportunity to specifically call out how we differ from competitive tools.
I'll update this article in the future with more information on how much search traffic and how many conversions these pages are driving.
After 8+ years in business—and an awful lot of content published—I'm finally starting to think more deliberately about search engine optimization (SEO). Much of the reason that we haven't focused more on SEO to date is the categories of software that Outseta covers:
- Payments
- CRM
- Email Marketing
- Help Desk
These categories of software are extremely mature and insanely competitive. While keywords like "CRM" and "Email marketing" are definitely direct descriptors of what we offer, trying to rank Outseta in search engine results against companies like Salesforce and MailChimp would be, frankly, a fools errand.
As I started really considering our approach to SEO, it became very clear to me that Pain Point SEO was the right place to start. The idea here in a nutshell is simple—rather than focusing on popular keywords with a lot of traffic, focus on much lower traffic keywords or phrases where the search term genuinely indicates buying intent. Afterall, we're ultimately after buyers and not traffic—right?
And a great place to do that is competitor comparison pages. This is hardly a new SEO tactic, but the idea is simply to publish pages highlighting how your product compares to competitors—and in doing so, you pages start to rank in search engine results for people looking for alternatives to your competitors products.
In our case, we've had customers asking us question like these for years:
- How does Outseta compare to Memberstack (our most direct competitor in the "membership software" space)?
- Is Outseta a more affordable alternative to Hubspot? (for CRM, email, and help desk tools)
- Can Outseta replace Intercom? (for customer service tools)
- Can I use Outseta to charge for access to my Discord server like I can with Whop?
As such, we built pages specifically to answer all of these questions:
- Outseta vs. Memberstack
- Affordable Hubspot Alternative
- Charge for access to Discord
- Intercom alternatives
We will continue to build out more of these pages over time. A handy tip is to put them all in a /vs/ folder on your website so that you can easily search for them in whatever web analytics tool you use and see the traffic that they get relative to one another.
We also added an element to the primary navigation of our website. I think this really communicate to users that are also considering these tools that they are in the right place, and also gives us an opportunity to specifically call out how we differ from competitive tools.
I'll update this article in the future with more information on how much search traffic and how many conversions these pages are driving.
