In this experiment I share how I think about marketing attribution in general.
In this experiment I share how I think about marketing attribution in general. I use "Visit Goals" configured in Plausible Analytics to get a sense of which traffic is driving conversions. But this experiment focuses on how I built a Zapier automation to aggregate responses to a "How did you hear about us?" email that is automatically sent to new subscribers. This providers great qualitative feedback all pulled together in one place, without any ongoing effort.
In this experiment I share how I think about marketing attribution in general. I use "Visit Goals" configured in Plausible Analytics to get a sense of which traffic is driving conversions. But this experiment focuses on how I built a Zapier automation to aggregate responses to a "How did you hear about us?" email that is automatically sent to new subscribers. This providers great qualitative feedback all pulled together in one place, without any ongoing effort.
